Maya Patel
Director of RevOps
Articles (6)
- The five most expensive mistakes in ICP segmentation
- Demand generation vs lead generation: stop treating them as synonyms
- ABM as a forcing function for cross-functional alignment
- Workflow architecture: the patterns that scale, the ones that don't
- RevOps vs MarketingOps inside HubSpot: who owns what
- When to fire your worst-fit customers