Maya Patel

Director of RevOps

Articles (6)

• The five most expensive mistakes in ICP segmentation
• Demand generation vs lead generation: stop treating them as synonyms
• ABM as a forcing function for cross-functional alignment
• Workflow architecture: the patterns that scale, the ones that don't
• RevOps vs MarketingOps inside HubSpot: who owns what
• When to fire your worst-fit customers