
< 2% hallucination rate
Domain-grounded LLM feature with full eval suite and citations. Hallucination rate measured below 2% across production traffic.

We build AI features that get used in production — narrowly scoped to where the model genuinely outperforms a deterministic alternative, and honest about where it doesn't.
Trusted by

Looking for genuine, defensible AI applications in your business.
A demo works; getting it to scale safely is another matter.
Lead scoring, content generation, and conversation intelligence inside the CRM.
Multi-step automation with LLMs in the loop.
A clear-eyed view of where AI will and will not move your business.
Learn moreLLM-powered features your customers actually use.
Learn moreAI features that compound your CRM, not bolt-on toys.
Learn moreMulti-step AI agents that handle real work end-to-end.
Learn moreContent velocity that scales without losing the brand voice.
Learn moreVoice and conversation AI that handles the calls humans should not.
Learn moreWe start by ruling out the use cases where AI is the wrong tool. What remains is worth building.
A bounded task an LLM can do reliably — not an open-ended chatbot. The scope is the design.
Smallest model, smallest prompt, smallest dataset that proves value. Expand from there.
Eval suites cover happy path and adversarial inputs. Refusal mode is the default for ambiguity; quality regressions get caught in CI.
Cost controls, latency budgets, and rollback paths from day one. We ship features that stay shipped.
Patterns and tooling your engineers can extend. New AI features plug into the foundation — no bespoke magic only we understand.
An AI feature people use repeatedly.
Not the demo that wowed in beta and quietly died. Real usage, week after week, because it consistently does the job better than the alternative.
The team confidently rejects bad use cases.
Your product and engineering teams stop saying yes to every AI vendor and idea. They have a framework — and the courage — to say 'this is the wrong tool'.
AI features ship and stay shipped.
Evals catch regressions before users do. Cost stays predictable. Rollback paths exist. Nobody panics when a model provider rolls out a new version.
Hallucinations caught in evals, not by customers.
Continuous evaluation means model drift is measured, not discovered. Quality regressions get caught in CI, before they reach the people paying you.
AI spend that maps to AI value.
Token costs, inference latency, and retention impact reconcile. Budget conversations start with evidence, not promises.
Engineers who own the system, not vendors.
Patterns and tooling your team can extend without us. No bespoke magic only the original consultants understand.
Recent client outcomes in AI.

Domain-grounded LLM feature with full eval suite and citations. Hallucination rate measured below 2% across production traffic.

A 30-idea AI backlog reduced to 4 prioritised builds. The deprioritised ideas saved an estimated $1.2M in misallocated spend.

Lead-research agent for the ops team — runs unattended, surfaces qualified leads with full citations.
“Hallucination rate measured below 2% across production. Customers actually trust the AI feature now.”
Vinod Krishnan
Head of Product, B2B SaaS
“30 AI ideas became four prioritised builds. The deprioritised list saved us seven figures.”
Patricia Hollis
Chief Operating Officer
“Lead-research agent saves our ops managers eight hours a week. It just works.”
Liam Bradshaw
Head of Operations
“AI-drafted sequences inside HubSpot lifted reply rate 27%. Reps got time back.”
Maya Patel
VP Sales
“They told us three of our AI ideas were not feasible. Saving us from those was worth the engagement on its own.”
Andrew Frith
Chief Technology Officer
“Production-grade evals from week one. We have shipped two LLM features without a single rollback.”
Sophie Glanville
Head of Engineering
“Voice AI handling tier-one calls properly. Refusal logic actually works — not just the happy path.”
Greg Mortimer
Customer Success Director
“AI strategy we could defend to the board. They funded it because it was specific, not aspirational.”
Naomi Ashford
CMO
We build chatbots when they're the right answer — usually they aren't. We are equally happy to tell you that an LLM is the wrong tool for your problem.
Tell us about a problem AI might solve. We'll be honest about whether it's the right tool — and if it is, what the smallest useful build looks like.
Keep reading

Past the demos, past the hype. Three categories of work where AI is now meaningfully cheaper than people — and one where it isn't.
Why so many proofs-of-concept never see production. The institutional patterns that kill projects long before the model does.
Connecting a model to your own data is not the same as letting it reason about your business. The difference is everything.