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AI

AI that ships, not slides.

We build AI features that get used in production — narrowly scoped to where the model genuinely outperforms a deterministic alternative, and honest about where it doesn't.

Trusted by

DarktraceCybersecurity
HubSpotMarTech
SalesforceCRM
MicrosoftCloud
Google CloudCloud
SlackCollaboration
ShopifyeCommerce
StripePayments
ZendeskCustomer Support
SnowflakeData Cloud
SegmentCustomer Data
AmplitudeProduct Analytics
Find your starting point

Where are you with AI?

How we work

How we work

  1. Sort hype from value

    We start by ruling out the use cases where AI is the wrong tool. What remains is worth building.

  2. Scope the smallest valuable build

    A bounded task an LLM can do reliably — not an open-ended chatbot. The scope is the design.

  3. Build the thinnest viable system

    Smallest model, smallest prompt, smallest dataset that proves value. Expand from there.

  4. Evaluate ruthlessly

    Eval suites cover happy path and adversarial inputs. Refusal mode is the default for ambiguity; quality regressions get caught in CI.

  5. Productionize and observe

    Cost controls, latency budgets, and rollback paths from day one. We ship features that stay shipped.

  6. Compound the system

    Patterns and tooling your engineers can extend. New AI features plug into the foundation — no bespoke magic only we understand.

What good looks like

When AI is working, you can feel it.

  • An AI feature people use repeatedly.

    Not the demo that wowed in beta and quietly died. Real usage, week after week, because it consistently does the job better than the alternative.

  • The team confidently rejects bad use cases.

    Your product and engineering teams stop saying yes to every AI vendor and idea. They have a framework — and the courage — to say 'this is the wrong tool'.

  • AI features ship and stay shipped.

    Evals catch regressions before users do. Cost stays predictable. Rollback paths exist. Nobody panics when a model provider rolls out a new version.

  • Hallucinations caught in evals, not by customers.

    Continuous evaluation means model drift is measured, not discovered. Quality regressions get caught in CI, before they reach the people paying you.

  • AI spend that maps to AI value.

    Token costs, inference latency, and retention impact reconcile. Budget conversations start with evidence, not promises.

  • Engineers who own the system, not vendors.

    Patterns and tooling your team can extend without us. No bespoke magic only the original consultants understand.

Selected work

Selected work

Recent client outcomes in AI.

B2B SaaS document tool — production LLM feature
B2B SaaS document tool — production LLM feature

< 2% hallucination rate

Domain-grounded LLM feature with full eval suite and citations. Hallucination rate measured below 2% across production traffic.

Enterprise services firm — AI readiness audit
Enterprise services firm — AI readiness audit

70% of proposals deprioritised

A 30-idea AI backlog reduced to 4 prioritised builds. The deprioritised ideas saved an estimated $1.2M in misallocated spend.

Mid-market services firm — agentic workflow
Mid-market services firm — agentic workflow

8 hours/week saved per ops manager

Lead-research agent for the ops team — runs unattended, surfaces qualified leads with full citations.

What clients say

The signal under the testimonials.

Hallucination rate measured below 2% across production. Customers actually trust the AI feature now.

V

Vinod Krishnan

Head of Product, B2B SaaS

30 AI ideas became four prioritised builds. The deprioritised list saved us seven figures.

P

Patricia Hollis

Chief Operating Officer

Lead-research agent saves our ops managers eight hours a week. It just works.

L

Liam Bradshaw

Head of Operations

AI-drafted sequences inside HubSpot lifted reply rate 27%. Reps got time back.

M

Maya Patel

VP Sales

They told us three of our AI ideas were not feasible. Saving us from those was worth the engagement on its own.

A

Andrew Frith

Chief Technology Officer

Production-grade evals from week one. We have shipped two LLM features without a single rollback.

S

Sophie Glanville

Head of Engineering

Voice AI handling tier-one calls properly. Refusal logic actually works — not just the happy path.

G

Greg Mortimer

Customer Success Director

AI strategy we could defend to the board. They funded it because it was specific, not aspirational.

N

Naomi Ashford

CMO

Partners

We build with

  • AnthropicBuild Partner
  • OpenAIService Partner
  • PineconeImplementation Partner
  • HubSpotAI Beta Partner
  • Hugging FacePro Partner
FAQs

Frequently asked questions

  • We build chatbots when they're the right answer — usually they aren't. We are equally happy to tell you that an LLM is the wrong tool for your problem.

Get started

Let's ship real AI.

Tell us about a problem AI might solve. We'll be honest about whether it's the right tool — and if it is, what the smallest useful build looks like.